SaaS stands for Software as a service and

CRM is the acronym for Customer Relationship Management.

When someone refers to SaaS CRM, they are probably referring to cloud based CRM softwares. One of the example is our product ToolsonCloud CRM.

What is a CRM software?

CRM software is a tool which lets you manage your relationship with your customers. It does so by helping you organize your customer contact information, their associated organization and various past, current or future interactions among you and your customers.

What is SaaS CRM?

With SaaS, your CRM is over the cloud, so that you can access it from anywhere, anytime and any device.

Unlike conventional CRM softwares which are hosted on your own server, here the tool is hosted on service providers infrastructure and they take care of consistent software upgrades and infrastructure management.

There is a huge saving in this case because you are not required to do a heavy upfront investment if you try to build it in-house or deploy at your own servers. In SaaS, you just have to bear the operational expenses of using the CRM in the form of a monthly or yearly fee based on your payment terms.

Why SaaS CRM is better than conventional CRM?

Cloud is not the future, it is already there and has already become an indispensable part of our day to day life.

Using conventional CRM will limit you from multiple angles.

Here are some examples of how SaaS CRM is better.

• SaaS CRM users will get constant software upgrades which is not possible in conventional CRM. Overtime conventional CRM users will realize their technology is not helping them keep up to the pace with market’s demand.
• SaaS CRM provides you with much need integration with well known 3rd party tools. This saves you a tons of precious time which can be judiciously used on focusing on actual sales and building relationship.
• As said earlier, it will bring down your Capital expenditure to Zero and convert it to only Operational expenditure since SaaS is all about subscription based pricing. So you are not required to spend on running & maintenance costs of huge servers.
• You may get tempted to host your in house CRM in local servers located inside your office space to cost. But that will make it accessible only over the intranet and your staff will not be able to access it 24x7 from any place outside your office.
• You don’t have to worry about Infrastructure management and employing additional IT staff in your organization for CRM administration. This is completely taken care by SaaS service provider. This helps you channelize your energy on things which your organization does the best.

Hope that helps,

If you want to get a sneak peak into how does it work, you can sign up for ToolsonCloud CRM and experience it instantly. Also feel free to read our blog post on the same topic: Benefits of SaaS softwares for Businesses.

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Related articles in this category

• What is a CRM?
• What is a SaaS CRM?
• FAQs on CRM
• CRM Glossary