Ans: CRM stands for Customer Relationship Management. It refers to Strategy, Processes and Technology you use for Managing your relationship with your customers.
Ans: CRM Software comprises of a set of technology tools which helps you manage your customer relationships in an effective and efficient manner.
Ans: Using a CRM helps you follow Industry standard Best Practices and Processes which can improve your team's performance drastically.
Ans: There seem to be 2 Ultimate purpose of adopting a CRM:
Ans: A Good CRM helps you organize your customer relations and interactions well and helps you identify where you need attention and focus. This helps you improve your team's productivity and helps them focus on things which makes you money.
Ans: There are 3 commonly used categories of CRMs based on various functions of a Sales and Marketing department in a Business Organization.