CRM stands for customer relationship management. In management terms, it refers to the strategies you adopt to manage your customer relationships. While in the technology context, industry has started referring to CRM as the tools you use to manage your customer relationships.
In simple words as per our context, Small Business CRM refers to CRM software that allows a small business to store various sales information such as leads list, contacts, deals, sales tasks and related information at one place. It is not just about storing data. It is more about organizing it in a more streamlined way which helps you connect various customer data with each other to improve your productivity.
Small Businesses usually have so many things to do yet very few resources to do it all. Moreover the success of a small business is very much dependent on the relationships they build with their customers and how often they interact with them which ultimately helps get repeat sales in the long term. Accomplishing all this is not an easy task if they are overloaded with time consuming data entry work. To solve this, they should start adopting CRM as early as possible to automate a lot of their sales tasks and organize their customer information better.
CRM can help your small business in a number of ways:
Seemlessly Capture, Nurture and Qualify leads to deals.
Organize your contacts from deal decision makers to customers and keep track of conversations.
Get Reports from your CRM data and actionable insights to take critical sales decision.