What is a Small Business CRM?

CRM stands for customer relationship management. In management terms, it refers to the strategies you adopt to manage your customer relationships. While in the technology context, industry has started referring to CRM as the tools you use to manage your customer relationships.

In simple words as per our context, Small Business CRM refers to CRM software that allows a small business to store various sales information such as leads list, contacts, deals, sales tasks and related information at one place. It is not just about storing data. It is more about organizing it in a more streamlined way which helps you connect various customer data with each other to improve your productivity.

Why does a Small Business need CRM?

Small Businesses usually have so many things to do yet very few resources to do it all. Moreover the success of a small business is very much dependent on the relationships they build with their customers and how often they interact with them which ultimately helps get repeat sales in the long term. Accomplishing all this is not an easy task if they are overloaded with time consuming data entry work. To solve this, they should start adopting CRM as early as possible to automate a lot of their sales tasks and organize their customer information better.

How can a CRM benefit your Small Business?

CRM can help your small business in a number of ways:

1. It can help you increase leads: CRM comes with a lot of lead capture solutions such as web to lead forms for websites, social media leads capture solutions, etc. This helps you capture leads from multiple sources thus helping you increase your lead flow.


2. It can help you close Deals faster: CRM allows you to organize your leads, deals, contacts, and various tasks associated with them. This helps you easily track them so you can close deals faster.


3. It helps you build better relationships with customers: Overtime CRM builds a repository of your interaction with the customer. This helps you better contextualize your future interactions with them and nurture them better. The more you personalize your interactions with your customer, the more you improve your customer satisfaction and build better relationships with them.

Why choose ToolsonCloud CRM for your Small Business?

• Cloud based CRM: ToolsonCloud is hosted on cloud, so you are not required to invest in installing it on your own server infrastructure. This will save you a lot of upfront capital investment required to set up and maintain the infrastructure like in the case of offline CRMs.


• Regular Automatic Upgrades: We regularly monitor the latest trending technologies which can help our customers to improve their sales productivity and push regular software updates. Our app being on the cloud, the updates are automatically taken care of by us so you don't have to invest in any additional IT staff for software upgrades.


• Lightweight and easy to learn: We understand a small business may not have too much time to spend on training the staff for using a CRM. That's why we built ToolsonCloud CRM with a lightweight and clean UI to help you quickly learn and get acquainted with the tool without the need for any formal training.


• Affordable for Small businesses: A CRM investment should not pinch the pocket, that's why we have kept an affordable pricing plan with comparable features which are otherwise offered at a much higher price by other competing products in the market.