What is a CRM?

CRM stands for Customer Relationship Management. It refers to the systems and processes required to manage your customer relationship. In software terminology, this refers the software tools and platforms which can help you manage your customer relationships in a systematic and efficient manner.

What is an Education Industry CRM?

CRM helps an educational institution or a training & coaching firm to manage its relationship with their customers. Usually the customers of an educational institution are prospective students (also called as leads), current students and past students or alumni.

CRM helps the firm to capture leads, organize contacts and help track them for closing sales. CRM also comes with various modules to help improve the team’s productivity by allowing them to quickly do various sales tasks such as follow up, meetings, emails, etc all from within the same application.

Why would a firm in Education sector need a CRM?

A firm in the education sector needs a CRM at multiple stages of their journey while managing their relationship with prospective and current students. Some of these instances are:

• To assist with Lead generation activities

  They may need to do marketing campaigns to generate more leads who would be interested in buying their course, training or would want to enroll for a long term program.

  
  
• To Manage Course Enrollment Lifecycle

  To capture the relevant information related prospective students who submit an enquiry for further information on training programs or for a callback from counsellor.

  Sales team of the education firms would need a CRM to track the lead at various stages of their buyer's journey and help assist them with the required information in order to evaluate various courses, make a decision and complete the purchase.

  
  
• Manage Customer Relationships

  Educational firms may need to maintain a repository of customer information to keep track of the existing customers in order to promote related add-on courses to past customers as per evolving trend in their interested field.

  
  
• Data driven Business Analytics

  Sales and Marketing leaders in the educational institution may need more data to analyze their sales and marketing processes. This helps them discover insights to improve their revenue and pipeline.

  Educational firms may need to track their periodic sales revenue and individual sales rep performance to plan out sales strategy for the upcoming month or quarter.

How can ToolsonCloud CRM help firms in the Education sector?

ToolsonCloud CRM can help firms in the Education sector in number of ways.

• Organize Leads
  
  • Capture leads from multiple sources such as Websites, Blogs, Excel import, Social Media, etc.
  • Organize the contact information within the CRM.
  
  
• Customize CRM
  
  • Customize the CRM as per own business process.
  • Add custom data fields into the CRM
  • Add multiple pipelines to track different types of products and courses.
  
  
• Communication
  
  • Quickly communicate with prospects from the CRM by using pre-made templates such as welcome mail, follow up mail, payment confirmation mails, thank you mail, onboarding mails, etc.
  • Schedule meetings with the students directly from the CRM for any one-on-one counselling sessions for those who are seeking more information in order to complete the purchase.
  
  
• Activity Tracking
  
  • They can create tasks and reminders for their sales teams in order to track a lead towards closure.
  • They can maintain a history of their interactions with the prospect so that the sales rep can quickly recall the important points to note before calling them again.
  
  
• Sales Team Management
  • They can assign leads to different sales executives depending on the requirement of the lead.
  • They can monitor individual sales rep performance and also generate various custom reports and dashboard to monitor their overall performance.
  
  
• Sales Automation
  • They can use workflow automation to automate repetitive sales operational activities.